
Employers
Providing comprehensive options across industry sectors for employee benefits and workplace retirement plans.

Financial
Advisors
Offering innovative investment selections, employee enrollment and account management tools.

TPA
Owners
Helping plan administrators boldly grow their businesses with better platforms, resources and processes.

Individuals &
Families
Simplifying the complex landscape of saving, investing, insurance, benefits and retirement.
35+
locations
18,000+
employer clients
3.6M
plan
participants
$900M+
in premiums
$125B+
assets under
management
Your people.
Today and tomorrow.
Helping you take care of the health and financial wellness of your #1 resource.
Stay connected. Be informed.

Our Process
Our process ensures that you take care of the health and financial wellness* of your people. EASY AS 1, 2, 3

News & Insights
The benefits and retirement world is constantly changing. We’ll keep you up to date.

Your Stories
Learn how health and financial planning has positively impacted our clients’ businesses — and their people.

Daybright Welcomes Industry Veteran Freda Lee as SVP, Enterprise Client Leader
Iselin, NJ, April 3, 2025 – Daybright Financial is pleased to announce the appointment of Freda Lee as senior vice president, enterprise client leader. Lee, a financial industry veteran, will focus on ensuring Daybright sustains and continues to grow its above-industry-average client revenue retention rate.

Daybright Financial Earns 2024 Best Places to Work Certification
April 2nd, 2025, Iselin, NJ – Daybright Financial, formerly known as U.S. Retirement & Benefits Partners (USRBP), is proud to announce that it has been officially certified as a Best Place to Work for 2024.

U.S. Retirement & Benefits Partners Unveils New Corporate Brand, “Daybright Financial”
Iselin, NJ, March 5, 2025 – U.S. Retirement & Benefits Partners (USRBP) announces today it has rebranded to Daybright Financial, a significant step in its history and mission to simplify workplace benefits and retirement planning.

Understanding Voluntary Benefits
Companies frequently combine voluntary and core benefits to form robust benefit packages that meet the needs of today’s diverse workforce. Learn more about common voluntary benefits.
Strength through collaborative partnerships.
We proudly sponsor, partner with or are members of valued organizations across the country that are committed to collaboration and community.


